49% of Thai mobile gamers spend money on mobile games

49% of Thai mobile gamers spend money on mobile games

Almost half of mobile gamers in Thailand spend money on mobile games. Racing games is the most popular mobile genre among both spenders and non-spenders.

Thailand boasts the highest games revenues in Southeast Asia at $230.3M in 2014. More impressively, the revenues seen in 2014 are expected to grow to $490.9M by 2017, representing
a CAGR of 30.9% and putting Thailand in the global top 20 countries by game revenues. Currently mobile games revenues make up 31% of the total, but are projected to account for over half of game revenues by 2017.

We can help you enter Thai Market. We have done app store localization services, keyword research and ASO for hundreds of games, and reached hundred thousand of game downloads. Also done lots of app marketing, tech blogs / PR / app review sites submissions and other consulting services for Thai market.

All can be done with for free upfront cost. Based on fairly profit share. Contact us now.

This method guarantees more download and revenue for your games and apps.

If you are not yet entering Thailand or you have not yet considered to work on Thailand market seriously. This is right time to do.

There are few facts here for your consideration.

  • In 2015, Thailand had more downloads on Google Play than the UK, Canada and Germany!
  • In June 2017, Thailand is in #20 of the world by Game Revenue

 

The best way to get more app revenue, and you can make your way to reach top ranks in the Thai app stores is to localize your app store information (app title, app description, app keywords & what’s new, as well as text on screenshots) in to Thai.

We have done app store localization services, keyword research and ASO for hundreds of apps, and reached hundred thousand of app downloads. Also done lots of app marketing, tech blogs / PR / app review sites submissions and other consulting services for Thai market.

All can be done with for free upfront cost. Based on fairly profit share. Contact us now.

You have great chance for your game and app in Thailand market. Why?

You have great chance for your game and app in Thailand market. Why?

Thailand has only 27% English speaker

          Only 35% of the top games and apps in Thailand are Western titles, English Language, the lowest percentage in Southeast Asia.

The chance for your games and apps to penetrate Thai market are high. After getting your games and app localization to Thai.

You only have to compete with local games and app. We can help you localize your game and app and make their way to Top 20 here in Thailand. Contact us now.

 

THE THAI GAMER | 2017

THE THAI GAMER | 2017

In 2017, there will be 18.3 million gamers in Thailand, spending a total of $597 million. This makes Thailand #20 worldwide in terms of game revenues. 

CONSUMER INSIGHTS*

Zooming in on the gamers, we see that the majority of mobile gamers, 26%, are men aged between 21-35, followed by females aged 21-35 (25%). On the hardware side, two-thirds of gamers own a gaming mouse. Truemove-H is a popular telecom provider for both mobile players and mobile payers, with 35% and 37% using it, respectively. 
Learn more about our Consumer Insights solutions for Thailand, and 27 other key countries. 

*Please note these insights are based on the urban online population living in core cities.

All of the top ten game localized and translated their games and marketing assets to Thai. We can help you to do the same. Contact us now.

Thai Gamers, 2017| The insight.

Localization Is a Key Success Factor to Thai market

For Game and App Localization Is a Key Success Factor to Thai market

           Although this is true of almost all non-English speaking countries (except maybe Sweden and the Netherlands), taking into account cultural differences and local trends into account is key when publishing mobile games in the Thai mobile games market. Among other particularities, Thai players are known to stay away from paid games and have strong preference for Free-to-Play titles. They are also known to often switch between different F2P titles. Localization of both the game and its marketing assets (banners, app store collateral) is not an option, as only 27% of the population speaks English. What are you going to do with the rest 73%.

        You have no option but to localize in game graphic. See image for sample.

        In January 2014, seven out of the top 20 iOS games in Thailand came from Western publishers. But all of them localize and translate their games and marketing assets to Thai. We can help you to do the same. Contact us now.

 

Why should you bring your game and app to Thailand?

Why should you bring your game and app to Thailand?

If you are developer or publisher #indiedev #gamedev. This is ultimatum answer to "Why should you bring your game and app to Thailand?"

Why Thailand?
• Revenue in the “Mobile Games” segment amounts to mUSD 158.5 in 2016.
• Revenue is expected to show an annual growth rate (CAGR 2016-2020) of 5.33% resulting in a market volume of mUSD 195.1 in 2020.
• User penetration is at 12.52% in 2016 and is expected to hit 11.23% in 2020.
• The average revenue per user (ARPU) currently amounts to USD 22.62.

You need to translate and localize your game and app related assets in to Thai, prepare your services and support in to Thai

All of these services and cooperation will cost you nothing! We are only ask for fair amount of profit sharing from Thai market. So you get free Thai localized,

Free Customer support, Free advertisement, Free Social media and forum management. Contact us now.

The Average Thai User Has 1.4 Mobile Phones

The Average Thai User Has 1.4 Mobile Phones

The Average Thai User Has 1.4 Mobile Phones

          Mobile phone adoption has skyrocketed in the recent years in Thailand with the latest numbers outpacing the U.S. and China in terms of mobile cell phone penetration. Unburdened by a desktop Internet legacy and driven by ever lower costs of smartphone manufacturing, cell phone adoption in Thailand has accelerated to a point where the average Thai person has 1.4 mobile phones, or 140 percent adoption. Compare this to the U.S. and China, which are “only” seeing 91 percent and 77 percent adoption rates, respectively.

          Most of the Thai users always look for localized app and game first when they are on their way to find new app and game. We can help you enter to Thai market. Contact us now.

The Thai Mobile Games Market Is Not to Be Overlooked

The Thai Mobile Games Market Is Not to Be Overlooked

Although relatively small compared to the bigger Asian countries, the Thai mobile games market is on a steep growth curve. The total revenue from mobile games in Thailand reached $93.5 million in 2014 and should increase up to almost $300 million in 2017. Mobile currently makes up over 40% of all games revenue in Thailand, and this share is due to reach over 60% in 2017.

In 2014 there were 13.8 million mobile players in Thailand out of a smartphone base of 20 million and a total population of 67.1 million. It is worth noting that Vietnam, although benefiting from an overall higher population (89.7 million), has a much lower overall games market share out of all SEA countries (14% vs 21% for Thailand). The mobile penetration in Thailand lies around 130% (as many people have two or three SIM cards), and smartphone penetration is at almost 50%.

In terms of monetization, close to half of Thai mobile players have already spent money in a game (45.6%).

We can help you enter this new market. Contact Us now.

Localizing for smaller countries may bring unexpected ROI

Localizing for smaller countries may bring unexpected ROI

For struggling and small-scale indie development studios, international markets are fantastic for finding success outside of the highly-competitive US market. According to a presentation about the app economy in Thailand, for example, it takes more than 80,000 downloads per day to even break into the top 10 in the US, but just 10,000 downloads per day in Thailand to reach #1 in the App Store. This presents an incredible opportunity to grow your app’s brand in a foreign market and generate revenue while you crack into the US market.

Also, Localizing for smaller countries may bring unexpected ROI. Some study proved that on the similar content. Localized Thai app make triple times revenue compare to English UI.

If you are interesting to know insight of Thai market and want to get your app and game localize to Thai. Do not hesitate to contact us and see how fast and efficiency we can work for you.

Contact us now. 

Thai translation helps you explore untouched market

Thai translation helps you explore uncharted territories

Situated in East Asia, Thailand is a small Asian nation that is a popular tourist destination. Its native language Thai is spoken by around 60-65 million speakers. So if you are interested in capturing the South East Asian markets, it is essential you go for English to Thai translation.

Thailand is a part of the countries that are known as emerging economies. From 1985 to 1996, the country experienced the highest rate of growth. Today Thailand exports more than $105 billion worth of products and services each year. Its leading exports comprise of Thai rice, fabrics and footwear, fishery yield, rubber, jewelry, cars, computers and electrical appliances. Thailand is the world’s leading exporter of rice. It contributes over 6.5 million tons of powdered rice each year. Other major industries in the country include electrical equipment, parts, computer spares and cars. Tourism also plays an important part as the country has plenty of Buddhist monasteries and beaches. The country also enjoys a high degree of literacy, making it attractive to the companies looking to establish their base in South East Asia. Due to this, they are always looking out for the English to Thai translation agencies to translate their various documents in Thai.

As the number of companies looking to enter Thai market grew, so also the number of companies offering Thai translation services. With the increase in number of such agencies, there started a price war, with each agency trying to undercut its rivals. As a result, the companies could get English to Thai translators at low prices and thus save money. But these agencies couldn’t offer quality services. So those clients who chose price over quality ended up losing their money and their businesses suffered. Hence if you are looking to get a high quality expert English to Thai translation agency, here are some important tips.

Required skills needed to be an expert English to Thai translator:

  • With 15 years of experience. You can rest assured that if any Thai translation agency possessing these certifications is sure to provide you with high quality of translation services.
  • Does the Thai translation company hire native Thai speakers? This is very important factor to consider if you want to error-free translation done.
  • Want to translate a user manual or text in your software or mobile application? If this is the case,  does the translation company have employees experienced in IT field? This is crucial if you are looking to translate the technical terms accurately, which cannot be done by non-technical translators.
  • Do you want the translated document in with CAT Tool? Is the translation agency able to support this format?

So now that you know how to select a right English to Thai translation agency, go ahead and choose one who will give you the best service.