Category: Uncategorized

One of the upcoming mobile ecosystems in Southeast Asia to watch out for is Thailand. Not just is the country’s smartphone adoption growing, but also its love for mobile gaming. According to a Newzoo report, mobile gaming contributed to USD 171 million in revenues, which was 51% of the country’s total gaming revenue, which itself is pegged to grow at a CAGR of 31% between 2013 and 2017.

What is driving this rapid growth of mobile gaming in the country? The fact that Thailand’s economy is fast growing, certainly has a bearing on how people in the country are rapidly adopting smartphones. One third of the country’s population owns a smartphone. Internet penetration the country is at 42%. This means more people are coming online and accessing digital content on smartphones.

Mobile gaming happens to be one of the most popular pieces of content on smartphones, owing to the fact that today’s smartphones can offered gaming experiences that are highly engaging and immersive when compared to other traditional media. It is therefore not surprising that Thailand today has over 13 million active mobile gamers. 49% of these gamers spend money on mobile games, relatively higher than the 45% global average.

Racing games is the most popular genre among Thai mobile gamers who spend money on games. The average spender is between 21 to 35 years of age and 55% of these gamers are males. Given the fact that Thailand ranks 9th on the Google Play Store in terms of app downloads, means there is a lot of potential here for app developers to grow their app business.

However, if you’re a game developer from Southeast Asia, here’s something that you should know about. Only 35% of the top games in Thailand come from app publishers from the West, the lowest among all Southeast Asian countries. Top global game publishers such as King and Supercell are by far the most dominant western publishers figuring in the top 20 ranking.  The key for Western English Mobile games to be success in Thailand is to get right partner and to get your whole project localized. With right localization and local partner. You have great chance to win this market comparing to those who just bring project here without localization and get right channel.

 

We can help you enter Thai Market. We have done app store localization services, keyword research and ASO for hundreds of games, and reached hundred thousand of game downloads. Also done lots of app marketing, tech blogs / PR / app review sites submissions and other consulting services for Thai market.

All can be done with for free upfront cost. Based on fairly profit share. Contact us now.

Almost half of mobile gamers in Thailand spend money on mobile games. Racing games is the most popular mobile genre among both spenders and non-spenders.

Thailand boasts the highest games revenues in Southeast Asia at $230.3M in 2014. More impressively, the revenues seen in 2014 are expected to grow to $490.9M by 2017, representing
a CAGR of 30.9% and putting Thailand in the global top 20 countries by game revenues. Currently mobile games revenues make up 31% of the total, but are projected to account for over half of game revenues by 2017.

We can help you enter Thai Market. We have done app store localization services, keyword research and ASO for hundreds of games, and reached hundred thousand of game downloads. Also done lots of app marketing, tech blogs / PR / app review sites submissions and other consulting services for Thai market.

All can be done with for free upfront cost. Based on fairly profit share. Contact us now.

Thailand has only 27% English speaker

          Only 35% of the top games and apps in Thailand are Western titles, English Language, the lowest percentage in Southeast Asia.

The chance for your games and apps to penetrate Thai market are high. After getting your games and app localization to Thai.

You only have to compete with local games and app. We can help you localize your game and app and make their way to Top 20 here in Thailand. Contact us now.

 

In 2017, there will be 18.3 million gamers in Thailand, spending a total of $597 million. This makes Thailand #20 worldwide in terms of game revenues. 

CONSUMER INSIGHTS*

Zooming in on the gamers, we see that the majority of mobile gamers, 26%, are men aged between 21-35, followed by females aged 21-35 (25%). On the hardware side, two-thirds of gamers own a gaming mouse. Truemove-H is a popular telecom provider for both mobile players and mobile payers, with 35% and 37% using it, respectively. 
Learn more about our Consumer Insights solutions for Thailand, and 27 other key countries. 

*Please note these insights are based on the urban online population living in core cities.

All of the top ten game localized and translated their games and marketing assets to Thai. We can help you to do the same. Contact us now.

           Although this is true of almost all non-English speaking countries (except maybe Sweden and the Netherlands), taking into account cultural differences and local trends into account is key when publishing mobile games in the Thai mobile games market. Among other particularities, Thai players are known to stay away from paid games and have strong preference for Free-to-Play titles. They are also known to often switch between different F2P titles. Localization of both the game and its marketing assets (banners, app store collateral) is not an option, as only 27% of the population speaks English. What are you going to do with the rest 73%.

        You have no option but to localize in game graphic. See image for sample.

        In January 2014, seven out of the top 20 iOS games in Thailand came from Western publishers. But all of them localize and translate their games and marketing assets to Thai. We can help you to do the same. Contact us now.

 

If you are developer or publisher #indiedev #gamedev. This is ultimatum answer to "Why should you bring your game and app to Thailand?"

Why Thailand?
• Revenue in the “Mobile Games” segment amounts to mUSD 158.5 in 2016.
• Revenue is expected to show an annual growth rate (CAGR 2016-2020) of 5.33% resulting in a market volume of mUSD 195.1 in 2020.
• User penetration is at 12.52% in 2016 and is expected to hit 11.23% in 2020.
• The average revenue per user (ARPU) currently amounts to USD 22.62.

You need to translate and localize your game and app related assets in to Thai, prepare your services and support in to Thai

All of these services and cooperation will cost you nothing! We are only ask for fair amount of profit sharing from Thai market. So you get free Thai localized,

Free Customer support, Free advertisement, Free Social media and forum management. Contact us now.

The Average Thai User Has 1.4 Mobile Phones

          Mobile phone adoption has skyrocketed in the recent years in Thailand with the latest numbers outpacing the U.S. and China in terms of mobile cell phone penetration. Unburdened by a desktop Internet legacy and driven by ever lower costs of smartphone manufacturing, cell phone adoption in Thailand has accelerated to a point where the average Thai person has 1.4 mobile phones, or 140 percent adoption. Compare this to the U.S. and China, which are “only” seeing 91 percent and 77 percent adoption rates, respectively.

          Most of the Thai users always look for localized app and game first when they are on their way to find new app and game. We can help you enter to Thai market. Contact us now.

Although relatively small compared to the bigger Asian countries, the Thai mobile games market is on a steep growth curve. The total revenue from mobile games in Thailand reached $93.5 million in 2014 and should increase up to almost $300 million in 2017. Mobile currently makes up over 40% of all games revenue in Thailand, and this share is due to reach over 60% in 2017.

In 2014 there were 13.8 million mobile players in Thailand out of a smartphone base of 20 million and a total population of 67.1 million. It is worth noting that Vietnam, although benefiting from an overall higher population (89.7 million), has a much lower overall games market share out of all SEA countries (14% vs 21% for Thailand). The mobile penetration in Thailand lies around 130% (as many people have two or three SIM cards), and smartphone penetration is at almost 50%.

In terms of monetization, close to half of Thai mobile players have already spent money in a game (45.6%).

We can help you enter this new market. Contact Us now.

For struggling and small-scale indie development studios, international markets are fantastic for finding success outside of the highly-competitive US market. According to a presentation about the app economy in Thailand, for example, it takes more than 80,000 downloads per day to even break into the top 10 in the US, but just 10,000 downloads per day in Thailand to reach #1 in the App Store. This presents an incredible opportunity to grow your app’s brand in a foreign market and generate revenue while you crack into the US market.

Also, Localizing for smaller countries may bring unexpected ROI. Some study proved that on the similar content. Localized Thai app make triple times revenue compare to English UI.

If you are interesting to know insight of Thai market and want to get your app and game localize to Thai. Do not hesitate to contact us and see how fast and efficiency we can work for you.

Contact us now.