Localizing for smaller countries may bring unexpected ROI
For struggling and small-scale indie development studios, international markets are fantastic for finding success outside of the highly-competitive US market. According to a presentation about the app economy in Thailand, for example, it takes more than 80,000 downloads per day to even break into the top 10 in the US, but just 10,000 downloads per day in Thailand to reach #1 in the App Store. This presents an incredible opportunity to grow your app’s brand in a foreign market and generate revenue while you crack into the US market.
Also, Localizing for smaller countries may bring unexpected ROI. Some study proved that on the similar content. Localized Thai app make triple times revenue compare to English UI.
If you are interesting to know insight of Thai market and want to get your app and game localize to Thai. Do not hesitate to contact us and see how fast and efficiency we can work for you.
Contact us now.