The Thai Mobile Games Market Is Not to Be Overlooked

Although relatively small compared to the bigger Asian countries, the Thai mobile games market is on a steep growth curve. The total revenue from mobile games in Thailand reached $93.5 million in 2014 and should increase up to almost $300 million in 2017. Mobile currently makes up over 40% of all games revenue in Thailand, and this share is due to reach over 60% in 2017.

In 2014 there were 13.8 million mobile players in Thailand out of a smartphone base of 20 million and a total population of 67.1 million. It is worth noting that Vietnam, although benefiting from an overall higher population (89.7 million), has a much lower overall games market share out of all SEA countries (14% vs 21% for Thailand). The mobile penetration in Thailand lies around 130% (as many people have two or three SIM cards), and smartphone penetration is at almost 50%.

In terms of monetization, close to half of Thai mobile players have already spent money in a game (45.6%).

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